In the heart of Sila, a few minutes from Camigliatello Silano, our story begins: a story of returns, of roots and of courageous choices.
The Lorenzo Pupo Farm has its roots in a family tradition dating back to 1830. A story handed down from generation to generation, which found new life thanks to Lorenzo Pupo.
After a period spent abroad working as a bartender, Lorenzo decided to return to his homeland. The family farm, idle since his grandfather's passing, was far more than a place: it was a legacy to protect and a dream to rebuild. So, with determination and passion, he chose to start again right there.
The early years were not easy, but the strength of the land made the difference. Sila, with its climate, its purity and its natural resources, offers extraordinary opportunities for those willing to take a chance. And it is precisely this conviction that has guided Lorenzo in building, step by step, an authentic and sustainable farming business.
At 1,250 metres of altitude, far from industrial centres, the farm grows and produces following the rhythms of nature. Irrigation comes exclusively from Sila spring water and no chemical treatments are used.
Today the farm is dedicated to growing the Sila PGI Potato, to cattle farming and to producing berries — blackberries, raspberries, blueberries, currants and wild strawberries — prized not only for their taste but also for their important nutritional properties.
Every product tells of the bond with the mountain: intense flavours, superior quality and authenticity. But above all it tells of a life choice.
Lorenzo's is the story of someone who leaves, discovers the world and decides to return. Of someone who chooses to invest in their own land and to believe in its worth.
Today the farm is a true supply chain: from growing the berries to artisan processing into jams and nectars, all the way to direct sale at our shop in Camigliatello Silano.
Because this is not just a farm. It's a true story, to be lived and savoured.